GITEX Global 2024

GITEX Global 2024, the renowned technology event held in Dubai, evidenced the significant influence of Artificial Intelligence (AI) on driving economic growth worldwide. This year’s event, themed “Global Collaboration to Forge a Future AI Economy,” saw record-breaking participation and featured notable advancements in various tech sectors.

At Kodexo Labs, we recognize the immense potential AI holds for evolving industries and driving economic growth. We are excited to see the advancements and collaborations emerging from events like GITEX Global, which align with our mission to push the boundaries of technology and innovation.

Record-breaking participation and Global Collaboration

• Exhibitors and Startups: The 44th edition welcomed 6,500 exhibitors and 1,800 startups, prioritizing the diverse range of innovations presented.
• Investors and Governments: With 1,200 investors and representatives from over 180 countries, the event achieved the highest international turnout ever, fostering a global exchange of ideas and partnerships.
• Visitors: Approximately 200,000 visitors attended, demonstrating the event’s massive appeal and the growing interest in AI and related technologies.

The inclusion of over 40% new nations, such as South Africa, Puerto Rico, and Vietnam, alongside Europe’s largest-ever presence, facilitated the formation of new cross-regional partnerships. These collaborations are expected to significantly boost the growth of the AI ecosystem globally.

Key Highlights and Strategic Initiatives

GITEX Global 2024 served as a platform to address the challenges and opportunities presented by AI across various sectors. Some of the main highlights included:

• World Future Economy Digital Leaders Summit: The inaugural summit brought together leaders to discuss AI regulation, economic strategies, and digital finance, fostering meaningful dialogues on the future of AI.
• GITEX Editions Debut: This new initiative spotlighted innovation and connected top global unicorns, enhancing the event’s role in the tech world.
• Memorandum of Understanding Agreements: Numerous strategic deals were announced, set to accelerate the global AI market’s growth.

Focus Areas and Sectoral Applications

The event emphasized AI’s role in several critical sectors, each demonstrating how AI can drive progress and efficiency:

• Cybersecurity: The event strengthened the importance of securing digital infrastructure against evolving cyber threats.
• Future Mobility: The event featured recent innovations such as autonomous vehicles, electric vertical takeoff and landing (eVTOL) aircraft, and AI advancements in the automotive industry.
• Data Centers: Discussing AI’s contribution to the development of hyperscale, modular, and edge data centers, reflecting the increasing demand for scalable solutions.
• Healthcare: AI has shaped healthcare accessibility by enabling remote consultations that bridge geographical gaps.
  At GITEX DIGI_HEALTH 5.0, industry leaders explored how AI is improving patient care and transforming the healthcare landscape.
  JongSoo Choi, CTO of Samsung, stressed how advancements in Remote Patient Monitoring and gene therapy are shaping the future of healthcare, paving the way for a more effective and responsive healthcare system.
• EdTech: Through the use of (AR) technology, ArtygenSpace presented an education platform that crosses multiple industries and educational domains.

This technology was noteworthy for its adaptability, allowing for seamless application in a variety of settings without the need for specific equipment

Hamdan Bin Mohammed Smart University (HBMSU) also participated in the event they displayed innovative initiatives — some of which are in partnership with Microsoft — seeking to improve digital transformation and influence the future of education.

Ericsson’s Contributions and Insights

Ericsson played a prominent role at GITEX 2024, revealing its advancements in 5G technology and its applications across different industries. Patrick Johansson, Head of the Market Area Middle East & Africa at Ericsson, shared insights into the company’s initiatives:

• 5G Demonstrations: Ericsson promoted how 5G enhances user experiences and performance, particularly in media with high definition transmissions.
• Smart City Projects: Ericsson’s involvement in smart city initiatives in the UAE, supporting e-governance and infrastructure development.
• Sustainability Efforts: They emphasized energy-efficient technologies and promoted a circular economy through recycling and reusing equipment.
• Cloud and Edge Solutions: Demonstrated how cloud capabilities can unlock new business opportunities and drive innovation beyond traditional telecom services.

Nvidia’s Innovations at GITEX

Nvidia GeForce Middle East and North Africa also made a significant impact during Gitex Technology Week by hosting an exclusive media day. The event showed Nvidia’s latest advancements in PC gaming, content creation, and AI technologies. Key highlights included:

• Nvidia Avatar Cloud Engine (ACE): They presented the future of digital humans with natural language interactions and lifelike rendering.
• Interactive AI Experiences: Attendees engaged in immersive experiences, such as playing detective in a hotel with AI-driven characters.

Future Directions and Upcoming Events

GITEX Global continues to expand its reach with upcoming events:

• GITEX Africa Morocco: Scheduled for April 14–16,2025
• GITEX Asia Singapore: April 2025
• GITEX Europe Berlin: May 21–23, 2025.
• GITEX Nigeria: Debuting in September 2025.

Looking ahead, GITEX Global will take place again from October 13–17, 2025, and will relocate to Expo City Dubai in 2026, further enhancing its global impact.

Conclusion

The importance of AI in influencing the global economy and promoting innovation in a range of fields was underlined at GITEX Global 2024. The event paved the way for future expansion and advancement in the AI ecosystem with its unparalleled global participation and strategic partnerships.
AI-driven technologies appear to have a bright future ahead of them, opening the door to a more wealthy and connected world through the leadership of firms like Ericsson and Kodexo Labs.